This site was designed for the sole purpose of driving online sales. The company that owns this product sells a ton of these on Amazon and Ebay, but has grown tired of paying extra fees and wanted to manage their sales in house. That is where I came in. All of the graphics on this site were designed by yours truly, and there is a complete back-end sales software that collects data, sends automatic emails, accepts payments, and sends orders to a group of people for fulfillment. Nice site. Great product!